Meet our founder
Welcome to Sundfœrr
Sundfœrr was founded by Anita Richardson, inspired by a childhood spent on the North Norfolk coast—swimming in tidal creeks, exploring the stunning beaches, and being outdoors in all weathers.
It was here that a lifelong connection to water began.
Years later, that same connection led to the idea behind Sundfœrr: a need for a high-quality waterproof changing robe that could truly handle real outdoor conditions—keeping you warm, protected, and comfortable, without compromising on style.
The name Sundfœrr comes from Old Norse, meaning “able to swim”—a reflection of both heritage and a mindset: resilience, capability, and freedom in the water.
Designed for the Elements
Every Sundfœrr product is created with purpose—combining performance, durability, and understated style.
Our adult and kids waterproof changing robes feature:
- A waterproof and windproof outer shell
- Super soft recycled fleece lining for lasting warmth
- An oversized fit for easy changing
- Practical details including adjustable hoods, secure pockets, and two-way zips
Alongside this, our towelling robes provide a lightweight, absorbent option for warmer days, while our fleece-lined bobble hats help retain warmth after cold water swims and outdoor exposure.
Whether you’re looking for an adult waterproof changing robe UK, a kids changing robe, or a dry robe alternative, Sundfœrr is designed to perform in real conditions.
SwimSense: Confidence in the Water
As more people return to open water, one challenge has become increasingly clear—water quality can change daily, and reliable information isn’t always accessible in the moment.
SwimSense was created to help bridge that gap.
Our water testing strips for wild swimming provide fast, easy-to-use indicators of key water parameters, helping swimmers, paddleboarders, and outdoor enthusiasts make more informed decisions before entering the water.
This isn’t about replacing official testing—it’s about putting knowledge back into the hands of the swimmer, offering real-time insight where it’s needed most.
The importance of this has been highlighted across the UK, including in Channel 4's 'Dirty Business' documentary, which exposed the growing issue of water pollution in British rivers and coastal areas.
SwimSense exists as part of the solution—supporting a more informed, confident, and connected outdoor community.
Premium Change Robes, Outdoor Wear & Water Safety Tools
Sundfœrr creates premium changing robes, towelling robes, and outdoor accessories, designed to keep you warm, dry, and comfortable in all conditions.
Inspired by a deep connection to the coast and open water, our products support wild swimming, surfing, paddleboarding, and outdoor adventure—wherever the elements take you.
But Sundfœrr is about more than warmth.
It’s about confidence in the water—and understanding the environments we step into.
